markets key to bottom-line
Singapore - June 14, 2005 - Maxis Developer
Programme ("MDP") participants
are poised to tap into the growing mobile
application and content markets in Asia
and are targeting sales from the overseas
market in Asia to contribute significantly
to their revenues in the coming years.
US-based market research and consulting
firm, Yankee Group have projected that the
total mobile data services market in Asia
Pacific excluding Japan is worth US$37billion,
accounting for 29% of the total Asia-Pacific
mobile services revenue by 2009.
Meanwhile, market research firm Strategy
Analytics have forecasted that the global
mobile data market will generate revenues
of about US$189 billion by the same year.
Maxis Head of Product Development and Management,
Mr. Karim Abdul Malik said, "This is
an opportune time for Malaysian developers
to explore the viability of their applications
and position it for the global market.
"It is also in line with the objectives
of MDP, which is to provide Malaysian mobile
content and application developers with
skills set and industry knowledge to deliver
their innovations for the mobile devices
both domestically and internationally".
MDP participants are very much encouraged
by the vast opportunities and strong growth
forecasted for emerging markets, especially
"The overseas markets are expected
to gradually become our main source of revenue
and we are looking at China, which has 350
million mobile subscribers as compared to
Malaysia's 14 million subscriber base, said
iNavigate Chief Executive Officer, Mr. K.K.
"Although China has a relatively lower
penetration rate, it is quantitatively larger
than the Malaysian market and we expect
sales from the Chinese market to contribute
to about 10% of our revenues by end 2006,"
Lim added. iNavigate is a Kuala Lumpur-based
provider of multimedia content and enterprise
To date, iNavigate, one of the pioneer participants
at the launch of MDP in 2003, has already
provided its Java games and MMS contents
to two mobile service operators in Thailand
and China; AIS and DTAC and China Mobile
and China Unicom, respectively.
"We provide content and applications
which are relatively unique as compared
to offerings by local providers there,"
said iNavigate's Lim.
Apart from iNavigate, Meta-Dome, an Islamic
mobile content and applications developer,
is also gearing up to enter the overseas
market. The firm, also a pioneer MDP participant,
has already offered its successful Solat
Times Java application to operators in the
United Kingdom like O2, Vodafone, Orange
Solat Times is the world's first mobile
application of its kind that notifies users
of the five daily Islamic prayer times in
major cities in Malaysia, the United Kingdom
and South Africa.
Meta-Dome recently ventured into Indonesia
and the Middle East, and will soon be venturing
into Brunei to offer its solutions, said
its Managing Director, Mr. Ferhard Ahmad.
"The overseas markets that we enter
are mostly growing markets. It is important
for the company as we aim to get a large
portion of sales from our overseas ventures
by next year," Ferhard also said.
Apart from the overseas market, Malaysian
developers are also urged to continue their
strong drive in the local market.
"There's also a lot of room for growth
for Malaysian developers on the domestic
front as well. For example, Maxis expects
mobile data revenues to grow by 40% this
year from RM761 million (US$ 200.3 million)
achieved last year," said Maxis' Karim.
Maxis hosted 10 MDP developers at its booth
at CommunicAsia this year in an effort to
provide Malaysian developers with a platform
to network and share their applications
and services with a global audience.
The Maxis booth, featured at the Malaysian
Pavilion - hosted by industry regulator
Malaysian Communications and Multimedia
Commission, was the hub for Malaysian-made
mobile-based applications and services for
GPRS and 3G networks.
These applications include video and image
monitoring, location based services, and
local language scripts for messaging, as
well as digital home security and enterprise
solutions for billing and pricing.
MDP is the first mobile service operator-led
developer programme aimed at nurturing a
local community of mobile application, service
and content developers in Malaysia. At the
launch of MDP, Maxis Multimedia allocated
RM30 million (USD 7.9 mil) to be injected
into the programme over five years.
For more information on MDP, visit http://mdp.maxis.com.my
About Maxis Communications
Maxis is Malaysia's premier telecommunications
company and market leader that provides
high quality voice and data services to
more than 6.5 million customers. Its mobile
postpaid and prepaid services are offered
under the Maxis and Hotlink brands respectively.
The company has achieved its leading position
through a clear strategy of developing premium
brands, providing quality network and customer
services and introducing innovative services
and products. In support of its mobile business,
Maxis also operates an international portal
as well as a domestic fixed line network
which offers voice and data services to
business customers. Its broadband infrastructure
includes fibre optic, microwave and VSAT
technologies. For more information on Maxis,
please visit our corporate website at http://www.maxis.com.my/.
About Maxis Multimedia
Maxis Multimedia is a wholly owned subsidiary
of Maxis Communications, Malaysia's premier
telecommunications company. A Multimedia
Super Corridor (MSC)- status company, Maxis
Multimedia leverages on Maxis' industry
leadership in high quality voice and data
services to jointly develop innovative mobility
content and applications with technology
partners. The company also plays a pivotal
role in the development of local talent
in telecommunications technologies and content
creation through human capital development
in collaboration with local universities.