DiGi Online , 23 Jun 2004
Lucky winners at the showcase handsomely rewarded with lucrative give-aways
Kuala Lumpur, June 23 2004 - Close to ten people hailing from various walks of life were thrilled to bits at the tail-end of the last day of the DiGi NOW! Showcase winning prizes such as a Mitsubishi Storm, vacations for two to New Zealand, Shanghai F1 tickets, Kuching, and loads of other exciting prizes -including the latest and newest handsets, DiGi premiums and a brand new home theater system.
These giveaways were part of competitions and contests organized by DiGi and its partners; bemobile, Channel 9, Ericsson, iNavigate Nokia, ntv7, and Siemens in celebrating the mobile communications service provider's launch of Malaysia's first high speed mobile network on its Enhanced Data Rates for Global Evolution (EDGE) platform in the Klang Valley.
The DiGi NOW! Showcase was organized at Berjaya Times Square, Kuala Lumpur Plaza and One Utama Shopping Complex over a period of four different weekends for the past two months, from April to June 2004. The first showcase was on April 16 to 18, followed by May 14 to 16 (both at KLP and Berjaya Times Square) June 4 to 6 and the final one was over the last weekend from June 18 to 20, 2004 (both at One Utama Shopping Complex). On May 14, DiGi commercially made available several products and services which are EDGE enabled.
According to DiGi's Chief Executive Officer, Mr. Tore Johnsen, "The sole aim of the DiGi NOW! Showcase was to give DiGi's existing and potential customers a foretaste of products and services that spell innovation, simplicity and practicality on the EDGE technology, which we commercially launched recently."
"To add some spice and interactivity for visitors at the showcase, we introduced some interesting competitions and contests with exciting give-aways," added Mr. Johnsen.
The Mistubishi-Storm prize was a grand prize give-away for an SMS based organized over ntv7 since March 2004, with DiGi as the sponsor. The mechanics of the competition was simple, ntv7 viewers who were interested in being recorded on air had to simply send an SMS. From over thousand entries, representatives from ntv7 shorlisted the entries to seven candidates, who had to appear on air and state the reason why they should win the grand prize. The delighted winner, Madam Indrani Kulasingam, Headmistress of Sekolah Tamil Bukit Rajah, Klang, was selected based on her creative and innovative skills used to communicate this message.
"I am thrilled with this as I really did not expect to win when I sent in my SMS. I have always been crazy about sending SMS-related contests and this has been a pleasant surprise for me," said Madam Indrani, who received the mock car key from DiGi's CEO, Mr. Johnsen and ntv7' Director of Sales & Marketing, Mr. Gunasegaran Veerasamy.
Puan Siti Salamah, who won the second place in this competition, walked away with a home-theatre system, courtesy of DiGi Telecommunications Sdn Bhd.
Another exciting competition organized by DiGi was the DiGi NOW! Hunt where the winners, Eugene Liaw and Grace Ch'ng Susien, walked away with all-paid for trips to New Zealand. The mechanics of this was simple as all participants needed to do were to complete a set of challenges given to them, within a twenty minute time frame. The couple who completed the most challenges and collected the highest points was deemed the winner. Second and third place winners won all paid for trips to Kuching, Sarawak for two.
The happy team said they plan to give this prize as a gift to their parents as a vacation treat. "We participated in this for fun and are pleased to be rewarded in this manner," said Eugene Liaw, a DiGi prepaid customer.
Some of the other give-aways included cash prizes courtesy of DiGi, the latest EDGE-enabled handsets from Nokia, and an all paid for trip to see the Shanghai Formula One race live, sponsored by Siemens.
Since April, the DiGi NOW! Showcase saw more than five thousand people who thronged the various booths of the showcase, most of whom displayed keen interest in educating themselves on EDGE and how it can benefit them in terms of mobile communications.
"At DiGi, we have always prided ourselves in providing our customers with relevant and simple to understand and use products and services. The showcase was organized to create awareness and educate the members of the public on the potentials of EDGE enabled services to further enhance their mobile communications-lifestyle experience," stressed Mr. Johnsen.
"The contests were organized to further demonstrate the uniqueness of this service in an interactive manner and offer visitors to the showcase fantastic rewards," added Mr. Johnsen.