a win-win-win value proposition for users,
celcos and enterprises in
mobile commerce value chain. It enables
them to exploit better ROI for their investment
in existing infrastructure
ARPU - Shorten
the implementation time to aggregate and integrate
more services to introduce to the market. Hence,
it leads to increased usage or data traffic that
directly increase the ARPU.
Presence - m-Apps™ provides the crucial
connectivity to enable enterprises to establish
mobile presence for their Internet based services
to gain mindshare and sales in the new market.
of Integration - It helps to alleviate
many technical and commercial issues inherent
in connecting to mobile networks.
- Mobility proves that convenience of anywhere
and anytime communication has a significant value
appeal to consumers.
Touch - Mobile users have a very up-closed
and personal relationship with their mobile phones.
It has a high recall and response rate. When a
mobile phone rings, it is answered! When a message
beeps it, it is read!
Effectiveness - Mobile users usually spend
their money for using the mobile services such
as downloading content and paying their bills.